After having tried Feed Wrangler for a month, I agree: while similar to Google Reader (there’s a list of Unread, All, and Starred feeds), Feed Wrangler is unique in the way it lets you organize subscriptions and sift through items published on a daily basis.Īs a Google Reader refugee, I was curious to see how Feed Wrangler would handle the migration process. “My personal use of RSS is based around quickly triaging the news into things I either want to send to Instapaper, skim quickly, or ignore”, Smith added in our email conversation, “and Feed Wrangler is built to make this workflow as frictionless as possible”. I want to build a relationship with them and make something they really, really love.įeed Wrangler, open to the public today, comes with a website, a suite of native apps, and a $19 annual subscription. I want my customers to feel confident that they can expect this to be around long into the future. I want to instead build something that is sustainable from Day 1.
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I’m not interested in building a platform designed to attract as many users as possible and then work out how to sustain it later. I believe the reason that Google turned its back on Reader and left its users hanging is that they were users not customers.
Instead, David Smith did something different: he announced he’d be launching an entirely new RSS syncing service, called Feed Wrangler, for an annual fee: This is what apps and services like Flipboard, Zite, Digg, and Feedly are doing. Soon after Google revealed they would discontinue their RSS service Reader this July, a slew of companies were quick to announce their existing news reading apps would either support “importing” features to let Google Reader users quickly migrate or, in some cases, be updated with APIs cloning the unofficial Reader one, allowing other developers to tweak their RSS clients for new API endpoints. “I wanted to take a slightly different take on the concept of what an RSS platform should do”, David Smith, independent developer and podcaster, told me about his new product, Feed Wrangler.
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